505 St Kilda Road, Melbourne (Ulbertas)

October 4, 2023


Ubertas’ redevelopment of the prime 505 St Kilda Road property demanded something special.

Designed by Fender Katsalidis and HSJ Advertising, the display suite entrance featured an impressive Pylon Light Box section – complete with framing, external wall mural, laser cut aluminum and stainless steel lettering.

The external display was capped off with an eye catching banner that covered the front fascia of the seventh floor.

The internal display continued to impress utilizing recessed light boxes, full digital wall graphics and feature paneling to outline the overall development.

Under the direction of Kristen Linehan (Production Manager, HSJ) and Michael Wade (Project Manager, iD Signs) the end result is one of HSJ’s and iD Sign’s signature display suite projects.